The Secrets Behind Earl’s Brothers Benches

2–3 minutes

The Silent Partner

Everyone in town knew Earl’s Brothers Benches. The name was painted in hand-cut wooden letters across the weathered front of the shop. The scent of sawdust lingered in the air like an old hymn. Customers would often ask about the other brother—the one whose name they didn’t see behind the counter.

“Oh, he had to go away for a while,”

Earl would say with a small smile, never elaborating.

“I expect to see him again someday.”

Most people took it at face value, assuming the absent brother was traveling, sick, or otherwise tied up. No one guessed the truth—that “the silent partner” had been dead before the shop even opened. His name was there only out of love and respect. Earl had lost a sibling decades earlier in a winter tragedy. The boy fell through the ice on a frozen pond and never came back.

But the story of the missing brother was more tangled than anyone knew.

The boy who drowned wasn’t Earl’s only brother. Earl didn’t tell customers this. He didn’t even tell his closest kin. As a young man, Earl’s father had been married before. The union was brief and ended when he was drafted into the military. Afraid he would die in service, he’d released his young bride from her vows. She remarried while he was overseas, but not before giving birth to a son—his son.

That son grew up two cities away, unaware of his father’s new life and family. For years, the two boys—half-brothers—lived separate lives. Then, after the drowning, the surviving twin grew restless, convinced there was “someone else out there.” His persistence finally wore down their father, who told him the truth.

In secret, the two half-brothers met. They became friends, confidants—and eventually, quiet business partners. The late brother’s name went on the sign. The living half-brother kept his part in the business quiet. This was a private arrangement that suited them both.

The shop carried on for years until Earl’s death. Only when the will was read did the family learn of a “beneficiary” in another city. He was a man no one recognized. When he arrived, the room fell silent. He looked exactly like Earl.

The resemblance was uncanny—two men from different lives, bound by the same father’s face. Only then did the family start to piece together the truth: the “silent partner” they thought had been long dead had been right there all along…

And now, the other brother stood before them. He was alive and held the keys to a business. This business had carried both their names.

By Benjamin GroffMedia© | benandsteve.com | 2025 

Braums Dairy’s Bold Move: Embracing Pride with Unexpected Gains

By Benjamin GroffMedia© | benandsteve.com | 2025 Truth Endures©

2–3 minutes

🌈 How Braums Dairy Supported Pride — Weathered Criticism, Reaped Major Rewards

1. Context: Logo on Plaza Sponsorship

In June 2025, Braums Dairy was unexpectedly in the spotlight. It is a beloved Oklahoma-based chain of ice cream shops, fast-food restaurants, and grocery markets. Their logo appeared on promotional flyers for “Pride on the Plaza,” a local Pride celebration in Oklahoma City (1). It served as part of a broader “Live on the Plaza” sponsorship package.

2. Initial Backlash

Conservative commentator and former state lawmaker Gabe Woolley reacted to the logo’s appearance. He tweeted that he would boycott Braums for allegedly funding a drag event. (2). His claims quickly gained traction among right-leaning Oklahomans, prompting calls for political reaction to this perceived advocacy.

3. Rebuttal & Clarification

Soon, voices with marketing skill pushed back. Braums was not directly sponsoring the Pride party. Instead, they were supporting the venue’s broader summer programming. Further investigation revealed that their sponsorship covered the entire weekend. This included the LGBTQ+ event. Still, it was not explicitly targeted at Pride.

This nuance shifted the framing dramatically: what was initially cast as a partisan act became clear as simple venue support.

4. The Social Media Surge

After the dust settled, reactions flipped. Social media buzz exploded on TikTok:

“@Braums could not have ENGINEERED this kind of positive publicity if they tried #oklahoma #braums #braumsicecream #drama” (3)

Citizens applauded the company’s unintended but visible support, demonstrating powerful brand alignment.

5. Tangible Business Upside

This wave of exposure translated into real-world gains:

  • Brand lift & awareness: Braums featured in news cycles, social feeds, and community conversations—as a business unafraid to be inclusive.
  • Customer engagement: LGBTQ+ supporters and allies publicly shared plans to patronize Braums. As a result, many new customers discovered the brand. Community loyalty soared.
  • Earned PR: Local outlets like The Lost Ogle covered the story. They humorously defended Braums. They also criticized the boycott efforts (4).

It became a textbook example of inclusive marketing with unexpected ROI.

6. Takeaways for Brand Strategy

Insight Lesson

Intersectional sponsorships matter. Even general licensing contracts (e.g., “Live on the Plaza”) can effectively link your brand to meaningful causes.

Backlashes can pivot positively When critics amplify your message, clear and direct messaging helps turn controversy into resonance.

Public support matters TikTok, and community praise can vastly outperform first negative attention.

Organic PR beats paid media. Media coverage and word-of-mouth about your brand can have a lasting impact and longevity that outlasts short campaigns.

7. Conclusion

Braums experience offers a powerful case study for businesses. Even inadvertent support of social causes can yield significant goodwill. It also brings loyalty and profitability. Through smart, clear communication and customer engagement, you can transform backlash into business-building buzz.