Marketing to Change Minds

1–2 minutes

By Benjamin GroffMedia© | benandsteve.com | ©2025 


Marketing to change people’s views isn’t a new concept—it’s one of the oldest tools of persuasion known to humankind. It begins quietly, almost imperceptibly, with the notion that a particular group or sect isn’t “right” for the community. That whisper grows into a chorus, spreading suspicion from one group to the next. Before long, it becomes an orchestrated campaign designed to win favor with the majority.

Sometimes the purpose is simple—boosting sales or swaying public opinion. Other times it’s darker. It aims to destroy a movement or to silence dissent. It can also trample a people beneath the weight of manipulated perception.

The pattern always begins the same way. A subtle warning disguised as concern. A headline. A slogan. A talking point. Then, as the message gains traction, it becomes sharper, more divisive. The targets shift—left or right, religious or secular, it makes no difference. The goal is control.

In the coming months and years, we will see more of this calculated persuasion. This is marketing that doesn’t sell products but ideas. It spreads fear and hate. It will portray immigrants as criminals, minorities as threats, and neighbors as enemies. The tactic is old, but the technology behind it is new—and more potent than ever.

This isn’t confined to one nation. It crosses oceans and borders, infecting democracies and dictatorships alike. It’s a sickness of the mind and spirit, a global contagion that thrives on division.

To resist it, those who are often isolated in their struggles must unite. Civil rights advocates, faith groups, workers, and artists need to see they are part of the same story. Each citizen must realize their cause is connected. Survival now depends on solidarity. Only by coming together can we create a message stronger than the one designed to tear us apart.


By Benjamin GroffMedia© | benandsteve.com | ©2025 

Embracing Identity: Eleanor’s Journey from Tomboy to Lady Athlete

Eleanor’s father sent her to spend two months one summer with her grandmother and two Aunts in the countryside of GoatsManor. Her Aunts, Lilly and Lula, were very precise about how they liked to have the table settings placed each evening. Her Grandmother, Lola, insisted she wears a summer dress to tea at 2 O’clock exactly each afternoon. The ladies explained to Eleanor that she had specific criteria for becoming a lady.

Eleanor was a tomboy turning 14 to 15 years old, and she wished she could still play softball with the youth back in her neighborhood in Boston. Her father, Walter, had become a widower after Eleanor’s mother, Leanne, passed away from cancer two years ago. He was concerned that Elly, as she was known to the neighborhood boys, was becoming less of a lady and more of a roughhouse bar room gal—something he didn’t want for his little girl. So he had called his wife’s mother and aunts and arranged for a summer at GoatsManner.

The first week at GoatsManor was a whirlwind of rules and routines. Eleanor, a tomboy at heart, found herself suffocating in the frilly dresses and precise manners. Her mind often wandered to the dusty baseball diamond and her friends back home. Despite her resistance, her grandmother and aunts persisted, believing that structure and propriety would mold her into a proper young lady.

One hot afternoon, after another tedious tea session, Eleanor wandered into the sprawling fields behind the manor. She needed to clear her head and escape the suffocating expectations. As she walked, she stumbled upon an old barn, its red paint peeling and roof sagging. Curiosity got the better of her, and she pushed open the creaky door.

That was the day, Eleanor stumbled upon a hidden treasure: an old, dusty trunk filled with what appeared to be her mother’s childhood belongings. Among the items were a well-worn softball glove, a collection of vintage baseball cards, and a photograph of her mother, Leanne, in a baseball uniform, grinning widely with a bat slung over her shoulder.

Eleanor’s heart raced with excitement and a newfound connection to her mother. She spent hours in the barn, trying on the glove and imagining her mother playing the sport she loved. It was in this dusty sanctuary that Eleanor felt a surge of joy and freedom, a feeling she hadn’t experienced since her mother’s passing. The barn became her refuge, where she could be herself without judgment.

Over the next few weeks, Eleanor made it a habit to visit the barn whenever possible. She practiced throwing and catching, feeling a sense of freedom and joy she hadn’t felt since her mother’s passing. The barn became her refuge, where she could be herself without judgment.
One day, as Eleanor practiced her pitches, she heard a soft applause behind her. She turned to find her grandmother, Lola, watching her with a gentle smile. Eleanor froze, expecting a reprimand, but Lola’s expression was kind.

“I used to watch your mother play out here,” Lola said softly. “She was quite the athlete, just like you.”
Eleanor’s eyes widened in surprise. “You mean Mom played softball too?”

Lola nodded. “Oh, yes. She loved it dearly. She found joy and strength in the game. It’s part of who she was.”
Tears welled up in Eleanor’s eyes as she realized that her mother had shared her passion for softball. She felt a deep connection and renewed sense of purpose to her mother.

From that day on, Lola and Eleanor spent their afternoons in the barn, practicing together. Lola, who had once been a skilled player, taught Eleanor new techniques and shared stories of her mother’s adventures on the field. The bond between grandmother and granddaughter grew stronger with each passing day.


Eleanor still attended the afternoon teas and followed the table-setting rules, but her perspective had shifted. No longer did she feel confined by them. She had found a balance between GoatsManor’s expectations and her own identity. By the summer’s end, Eleanor had become more poised and confident and embraced her love for softball, knowing it was a cherished part of her mother’s legacy.

When it was time to return to Boston, Eleanor left GoatsManor with a newfound sense of self and a heart full of cherished memories. She knew she could be both a lady and a fierce athlete, carrying forward the best of both worlds.

Listening Key To Understanding Transgender-Cisgender Issues Today

Photo by Oriel Frankie Ashcroft on Pexels.com


It’s essential to approach discussions about transgender issues with understanding and openness rather than defensiveness. Each person’s experience and understanding of gender identity is unique, and our language should reflect that diversity.

Acknowledging the differences between transgender and cisgender individuals doesn’t diminish anyone’s identity; it respects the nuances of each experience. Language is a tool for communication, and its meaning can evolve over time. It’s crucial to listen carefully and ask questions to ensure we understand each other’s perspectives accurately.

Photo by Eduardo Lu00f3pez on Pexels.com

The rigid social structures of the past are giving way to more fluid and inclusive understandings of gender and identity, especially among younger generations. Embracing this change and learning from it can help us create a more inclusive society for everyone.

As older generations, we have a responsibility to engage in these conversations and advocate for understanding and acceptance. Our experiences can offer valuable insights, but we must also be willing to learn from the perspectives of younger generations.

Photo by Wallace Araujo on Pexels.com

We must stand together against discrimination and fight for the rights and dignity of all individuals, regardless of their gender identity or sexual orientation. By educating ourselves and others, voting for inclusive policies, and speaking out against hate, we can work towards a more just and equitable society for all.