🌈 How Braums Dairy Supported Pride — Weathered Criticism, Reaped Major Rewards
1. Context: Logo on Plaza Sponsorship
In June 2025, Braums Dairy was unexpectedly in the spotlight. It is a beloved Oklahoma-based chain of ice cream shops, fast-food restaurants, and grocery markets. Their logo appeared on promotional flyers for “Pride on the Plaza,” a local Pride celebration in Oklahoma City (1). It served as part of a broader “Live on the Plaza” sponsorship package.
2. Initial Backlash
Conservative commentator and former state lawmaker Gabe Woolley reacted to the logo’s appearance. He tweeted that he would boycott Braums for allegedly funding a drag event. (2). His claims quickly gained traction among right-leaning Oklahomans, prompting calls for political reaction to this perceived advocacy.
3. Rebuttal & Clarification
Soon, voices with marketing skill pushed back. Braums was not directly sponsoring the Pride party. Instead, they were supporting the venue’s broader summer programming. Further investigation revealed that their sponsorship covered the entire weekend. This included the LGBTQ+ event. Still, it was not explicitly targeted at Pride.
This nuance shifted the framing dramatically: what was initially cast as a partisan act became clear as simple venue support.
4. The Social Media Surge
After the dust settled, reactions flipped. Social media buzz exploded on TikTok:
“@Braums could not have ENGINEERED this kind of positive publicity if they tried #oklahoma #braums #braumsicecream #drama”(3)
Citizens applauded the company’s unintended but visible support, demonstrating powerful brand alignment.
5. Tangible Business Upside
This wave of exposure translated into real-world gains:
Brand lift & awareness: Braums featured in news cycles, social feeds, and community conversations—as a business unafraid to be inclusive.
Customer engagement: LGBTQ+ supporters and allies publicly shared plans to patronize Braums. As a result, many new customers discovered the brand. Community loyalty soared.
Earned PR: Local outlets like The Lost Ogle covered the story. They humorously defended Braums. They also criticized the boycott efforts (4).
It became a textbook example of inclusive marketing with unexpected ROI.
6. Takeaways for Brand Strategy
Insight Lesson
Intersectional sponsorships matter. Even general licensing contracts (e.g., “Live on the Plaza”) can effectively link your brand to meaningful causes.
Backlashes can pivot positively When critics amplify your message, clear and direct messaging helps turn controversy into resonance.
Public support matters TikTok, and community praise can vastly outperform first negative attention.
Organic PR beats paid media. Media coverage and word-of-mouth about your brand can have a lasting impact and longevity that outlasts short campaigns.
7. Conclusion
Braums experience offers a powerful case study for businesses. Even inadvertent support of social causes can yield significant goodwill. It also brings loyalty and profitability. Through smart, clear communication and customer engagement, you can transform backlash into business-building buzz.
In the quaint town of Sudsville, population 700, lived Jon and Lester, the town’s two oldest gay men. They had been partners for over fifty years, and their love story is a beautiful testament to the endurance of true love. Every year, they led the pride parade, a tradition that had grown into the town’s most anticipated and celebrated event.
Jon and Lester, who met in their twenties at a small cafe in a neighboring town, were not just partners, but also symbols of courage and resilience. Their connection was instant and deep, and they soon became inseparable. As the years passed, they faced many challenges, but their love grew more assertive. They moved to Sudsville in their thirties, seeking a quieter life where they could be themselves without fear of judgment. Initially, their presence was met with curiosity and a hint of apprehension from the townsfolk, but Jon and Lester’s kindness and willingness to help their neighbors soon won everyone over.
Sudsville’s first pride parade was a modest affair. Jon and Lester walked hand in hand down the main street, accompanied by a handful of supportive friends and neighbors. The event was a small but significant step for the town, beginning a new era of acceptance and inclusivity.
Over the years, the parade grew in size and significance, mirroring the town’s growing acceptance and inclusivity. People from all around, including area towns and even distant cities started to flock to Sudsville to participate in the celebration. The parade became a symbol of love, unity, and pride, drawing thousands of participants each year. Local businesses thrived during the event, with hotels, restaurants, and shops bustling with activity and generating hundreds of thousands of dollars in revenue.
Jon and Lester, who became local celebrities, were not just a couple but a living testament to the power of love. Their love story inspired countless people. They would ride in a beautifully decorated vintage car at the front of the parade, waving to the crowd and blowing kisses. Their smiles radiated joy and pride, and their presence reminded them of the power of love and the importance of being true to oneself.
The townsfolk embraced the parade with open arms, and in doing so, they transformed Sudsville into a vibrant and welcoming place. The event featured colorful floats, lively music, and performances by talented artists. The streets became adorned with rainbow flags, and the atmosphere was emotive with excitement and celebration.
Each year, Jon and Lester would give a heartfelt speech at the end of the parade, thanking everyone for their support and sharing their hopes for a more inclusive future. Their words resonated deeply with the crowd, leaving many in tears and inspiring a renewed commitment to acceptance and love.
Jon and Lester grew older as the years went by, but their passion for the parade never waned. They continued to lead the event with the same enthusiasm and love, their bond as strong as ever. The pride parade became a beloved tradition, not just for Sudsville but for the entire region.
Jon and Lester’s legacy lived on. Their love story became etched into the hearts of everyone who had the privilege of knowing them. The parade they had started continued to flourish, a testament to their enduring love and the power of acceptance. Sudsville, once a quiet little town, had become a beacon of pride and inclusivity, all thanks to the love and courage of two extraordinary men.
Kick off Pride month with a 5-day festival celebrating our community’s legacy and exciting contemporary stories Showcasing film premieres, filmmaker Q&A’s, and social events May 30 – June 3, 2024
NewFest Pride has it all — premieres of the year’s most anticipated queer films, conversations, parties and outdoor screenings! Check out the full lineup below.
Get A Pass
Membership Plus Members + above get free Virtual Passes.
A HOUSE IS NOT A DISCO (Opening Night Film & Party)
Dir. Brian J. Smith
A compelling, lovingly-captured portrait of Fire Island as queer paradise that sees past and present blur within the iconic beach town as it celebrates its collective legacy and redefines itself for a modern era.
Ticket includes entrance to Opening Night Party at Slate.
MY OLD ASS
Dir. Megan Park
In this fresh coming-of-age story, an 18th birthday mushroom trip brings free-spirited Elliott (Maisy Stella) face-to-face with her wisecracking 39-year-old self (Aubrey Plaza).
HAZE
Dir. Matthew Fifer
A young journalist returns home to investigate the unsolved deaths at an abandoned psychiatric center in this eerie, evocative psychological thriller from writer/director Matthew Fifer (CICADA)
CLOSE TO YOU
Dir. Dominic Savage
Producer and co-writer Elliot Page stars in this emotionally observant drama about returning home as yourself and finding hope in potentially rekindled relationships
FANTASMAS (Episodes 1 & 2)
Dir. Julio Torres
A delightfully wry new series from the imagination of creator, star, writer, and director Julio Torres (LOS ESPOOKYS, PROBLEMISTA)
THE QUEEN OF MY DREAMS
Dir. Fawzia Mirza
Grad student Azra feels worlds apart from her seemingly rigid mother yet uncovers their unexpected connections on a trip to Pakistan in this vibrant festival favorite (TIFF, SXSW) from writer/director Fawzia Mirza. Ticket comes with entrance to Women’s Afternoon Out pre-screening reception
SEBASTIAN
Dir. Mikko Mäkelä
A freelance writer and aspiring novelist on his way to ostensible success in London’s cultural spheres finds a different kind of exhilaration as a sex worker in this Sundance sensation.
AM I OK?
Dirs. Tig Notaro & Stephanie Allynne
Dakota Johnson stars in this uplifting comedy from co-directors Tig Notaro & Stephanie Allynne about self-discovery, life changes, and friendship.
BLACK QUEER PRIDE SHORTS WITH VIMEO
Join NewFest & Vimeo for a celebratory short film showcase by and about Black LGBTQ+ lives, joys, and experiences.
COMING AROUND
Dir. Sandra Itäinen
A young queer woman stands at a crossroads with her devout Muslim mother in a clash between identity and tradition.
THE SUMMER WITH CARMEN
Dir. Zacharias Mavroeidis
While enjoying a day at a clothing-optional queer beach, an aspiring filmmaker and their handsome friend collaborate on a screenplay in this whimsical summer treat.
WE’RE HERE (Season 4 Finale)
Dir. Peter LoGreco
Join NewFest and HBO for an advance screening of the Season Four finale, followed by an exclusive virtual conversation with creators and cast.
TRIXIE MOTEL: DRAG ME HOME (Series Premiere)
Tune in for an advance screening + exclusive virtual Q&A as Trixie and her partner David explore and design a dream home fit for two!
TO WONG FOO, THANKS FOR EVERYTHING! JULIE NEWMAR (Outdoor Screening)
Kick off NewFest’s new partnership with Universal Pictures – “Pride Summer Movie Nights at Rockefeller Center”
IN-PERSON + STREAMING VIP All Access Pass — $185 Discount for NewFest Members All in-person screenings and events (including Opening Night Film & Party, and Women’s Afternoon Out) and virtual screenings. Early access to theater and reserved seats. Learn how to fulfill passes here.
IN–PERSON Individual Film Ticket – $19.50 Discount for NewFest Members In-Person access to a single screening. Does not include A HOUSE IS NOT A DISCO or Women’s Afternoon Out Tickets.
Opening Night Film + Party Ticket – $50 Discount for NewFest Members In-Person access to the Opening Night Film A HOUSE IS NOT A DISCO and the following party.
In-Person All Access Pass — $115 Discount for NewFest Members Includes all in-person screenings, including Opening Night Film & Party, and Women’s Afternoon Out. Learn how to fulfill passes here.
STREAMING Virtual Pass — $30 Discount for NewFest Members Virtual access to select screenings. Does not include in-person Q&A’s, however there are a select number of virtual Q&A’s available. All films screening virtually are available May 30 at 12 PM EST through June 3 at 11:59 PM EST. Streaming anywhere in the United States. Individual tickets are only available for WE’RE HERE and TRIXIE MOTEL: DRAG ME HOME.
The documentary “1946: The Mistranslation That Shifted a Culture” delves into a controversial and thought-provoking topic that challenges conventional beliefs about the Bible and homosexuality. Directed by Sharon “Rocky” Roggio, the film examines the claim that the Bible originally did not mention homosexuality and that references to it were added due to mistranslation and misunderstanding of ancient Greek terms.
The film highlights the work of Christian scholars who delve into forgotten archives at Yale University to uncover the origins of this mistranslation. It argues that conservative Christians began to propagate this mistranslation in the 1970s to scapegoat the LGBTQ+ community and oppose their growing liberation movement.
Roggio, who identifies as a lesbian and is the daughter of an evangelical minister, engages in dialogues with her father throughout the film, attempting to find common ground and challenge his beliefs about homosexuality being a sin. This personal narrative adds depth and emotion to the documentary, as it explores the complexities of faith, identity, and acceptance within a family divided by differing views on sexuality and religion.
The documentary sheds light on the potential harm caused by misunderstandings and misinterpretations of religious texts, highlighting the real-world consequences faced by LGBTQ+ individuals who have been marginalized, discriminated against, and even persecuted due to these beliefs.
Overall, “1946: The Mistranslation That Shifted a Culture” offers a compelling perspective on a contentious issue, urging viewers to question and reevaluate long-held beliefs and encouraging dialogue, understanding, and acceptance.
Gay, Lesbian, Bisexual and Transgender National Hotline 1-888-843-4564. “The Gay, Lesbian, Bisexual and Transgender National Hotline provide telephone and email peer-counseling, as well as factual information and local resources for cities and towns across the United States.
About Gays And Why Laws, Book Bans, School Boards, And Other Restrictions Attempting To Bash And Attempted Genocide Against Queer Peoples Won’t Stop More People From Increasing The Populations In The LGBTQI Community!
We all remember that day. It may be a Spring afternoon following a light rain shower, with flowers peaking from beneath their winter hiding place for a first glimpse of the season’s sun. There we sit. We were pondering between the two choices. Will we be straight or gay? Surely everyone remembers that day, for if it is a choice, everyone faces the same options. You can choose both, they say. That needs to be clarified.
To be or not to be, when we were teens, first discovering who we were, for some, it was challenging to accept, and it took years for those who grew up in communities that were closed-minded and set to one way of life to finally get into their head that they were who they are and not who others expected them to be. They had tried to take the path of least resistance and attempted to take the straight route, not given another choice. But every piece of their biological body screamed at them, telling them something wasn’t right. They were misleading others, lying every minute of their life, and never being their true selves. They either had to leave and be their authentic self or die. Some tried to marry, but after a period, the inner madness kept them from carrying on, and their either killed themselves, came out and took the hell and damnation from the small communities in which they lived, or packed up and disappeared. Many may have turned to alcohol or drugs, appearing to believe it was better to be an addict than what they felt was their true self. If they were lucky, they met their soul mate and were rescued from the prison that so many are forced into by a society that is cruel and judgmental of others. Fortunately for others, they meet their lifemates just out of high school. They seem to know how to manage the world around them and find a world to live and operate in a life they would have otherwise missed out on, creating long-term relationships and being grateful things turned out as they do. They would not have wished to miss on so much love and so many adventures.
Forty-one years later, another couple still see simple rights afforded to their neighbors, rights that are threatened to be stripped from them by bigoted and power-hungry maga-republicans. So a question is asked to these groups suggesting they can kill off the gays. When did they choose to be straight? And, why is allowing this couple to live in peace so bad?
All the books, movies, and internet sites in the world may get banned; however, that will not stop the same amount of new homosexual and bisexual men and women from populating the earth each year. Some evil act does not make them. They are born, just like the couple you are reading about.Just like you!
One couple originates from small towns in Western Oklahoma. Growing up, they were never acquainted with gay anything. Both were church-attending, straight-laced lads all the way. Still, each began slowly dying from living in a suppressive community that had conditioned them to believe they were the worst people on the earth and were going to Hell. That worked until they met after high school and finally began to breathe life through one another. It took a lifetime to overcome the damage God-fearing sermons placed on them. They chose to move to a larger city and begin to grow privately, not making themselves the center attraction of life, but their community knew they coupled. As life continued, so did their love and energy, and now they live in a retirement community. But their rights are under threat daily. Because their property, retirement, and physical and fiscal security are in danger by daily threats of changing laws and bigotry. Research has discovered there should be signs on every front door of any religious establishment reading “for entertainment purposes only, because it does not produce a benefit for the community as a whole, just for the few!”
So When Did You Choose Your Sexual Preference?
And To Screw With It Would Cause Extinction!
This passionate talk from Dr. James O’Keefe, MD, gives us a deeply personal and fascinating insight into why homosexuality is a necessary and instrumental cog in nature’s perfection.
Research shows those making up the LGBTQI Communities are responsible for keeping the human race alive.
So When Did You Decide? When Did You Make Your Decision On Who To Be?
LGBTQI? It Is Natures Response To Maintaining The Magic Balance In Life – And To Screw With It Would Cause Extinction.
Maintaining The Magic Balance In Life
For those desiring more proof that the existence of gays is “born” to history and that the members of the LGBTQI Community do not simply choose to be Gay, this history lesson may help if you are an individual with a mind with enough room to learn new and factual information.
Another way to arrive at the understanding of whether LGBTQI members are born or are made of people choosing a lifestyle, ask yourself when you decided to be heterosexual (straight). What day did you choose between the options available and determine what life you wanted? Then consider who would ever pick a life where their being would face prejudices, denial of employment, housing, and services if they had a choice not to have to face the constant bigotry bashing them daily.
If you believe in a Higher Authority, a God. If this is your premise and you still object to these beings walking the earth, take it up with Him. When you do, if you believe scripture, consider Genesis 1:26-28, which announces that human beings are unique and all are in the image of God.
§Then God said, 'Let us make man in our image, according to our likeness, and let them rule over the fish of the sea and the birds of the sky and the cattle and over all the earth. Genesis 1:26-28
IF HE IS TRUE. AND THERE IS AN ALMIGHTY. AND HE DID SOMETHING WRONG IN DESIGNING CERTAIN INDIVIDUALS TO BE DIFFERENT. THEN YOU SHOULD TELL HIM HE IS WRONG!
Viewing the windows to the right will allow the Facebook Posting to open so the original content can be read.
Remember It…The Day You Decided!
This Is Not A Paid Advertisement
If you are God Fearing, then this message is for you!–Our supposed sins will not send you to Hell. But God will ask about yours, i.e., judging others, planting seeds of strife. So the sins you commit are the only ones you should be concerned with. We are fine in answering to the top, should there be anything to comment on. You take care of your side of the street. We will tend to ours!
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