When Does Opinion Become a Weapon Against a Business

© Benjamin H. Groff II — Truth Endures / benandsteve.com

June 6, 2026


The Cost of a Rumor

Targeted out of no where, for no reason!
Harley Davidson has been targeted for no apparent reason! A company that has been in good standing for over 120 years!

There was a time when if someone wanted to damage a business, they had to stand on a street corner and tell people not to shop there.

Today, all it takes is a social media account.

A single post can reach hundreds of thousands of people. A video can be shared across the country in hours. An accusation can become accepted as fact before anyone pauses to ask whether it is true.

That raises an important question:

When does criticism become defamation?

The question came to mind after reading reports about a recent social media campaign targeting Harley-Davidson.

For decades, Harley-Davidson has represented something uniquely American. Its motorcycles have become symbols of freedom, independence, veterans, road trips, and a culture that has existed for generations.

Yet over the past several weeks, social media influencers and political personalities began attacking the company, describing it as “woke,” “anti-American,” and even “gay.” At the same time, many of the same accounts were encouraging consumers to purchase motorcycles from a competing manufacturer, Indian Motorcycle. According to reporting by The Bulwark, numerous influencers appeared to be using remarkably similar talking points while simultaneously promoting Harley’s competitor. The article raised questions about whether the campaign was organic or coordinated. No evidence has publicly emerged proving who, if anyone, organized the effort.

What makes the situation unusual is that Harley-Davidson had already announced in 2024 that it had ended its DEI department and scaled back several diversity-related initiatives after previous criticism from activists. The company stated it no longer maintained a DEI function and would focus on growing motorcycling and serving its riding community.

Yet the attacks continued.

Whether readers agree or disagree with Harley-Davidson’s past decisions is not really the point.

The larger issue is what happens when public opinion is manufactured.

If a business actually engages in conduct that customers dislike, criticism is fair. Consumers have every right to spend their money where they choose.

But what if the accusations are exaggerated?

What if they are misleading?

What if they are completely false?

And what if someone is profiting from spreading those claims?

Those questions move beyond politics and into the realm of ethics.

Most Americans would likely agree that consumers deserve truthful information before making purchasing decisions. We expect truth in advertising. We expect products to perform as advertised. We expect companies not to deceive customers.

Should the same standard apply to people attempting to damage a company’s reputation?

American law has long protected free speech. It should.

But free speech and knowingly false statements have never been exactly the same thing. Businesses, like individuals, can suffer tremendous financial harm when false information spreads unchecked.

Imagine spending a lifetime building a company, employing thousands of workers, paying suppliers, supporting local communities, and creating a respected brand. Then one morning you discover strangers on the internet have decided to label your business with accusations that may bear little resemblance to reality.

The damage can be immediate.

Customers leave.

Sales decline.

Employees worry.

Investors react.

All because of something that may never have been true in the first place.

Social media has given every citizen a voice. That is one of the great achievements of the digital age.

But it has also created a world where rumors can travel farther than facts.

Perhaps the question facing America is not whether people should be allowed to criticize businesses.

Of course they should.

The real question is whether people who knowingly spread false information intended to harm a company should bear responsibility when real damage results.

That debate is likely to grow louder in the years ahead.

Because in today’s world, a rumor is no longer just a rumor.

It can become a weapon.

Closing Question

If someone intentionally spreads false information about a business for political, personal, or financial gain, should they be held responsible for the economic damage they cause?

THE BOTTOM LINE

If you hear information coming from someone. Especially a politician. Stop. Take it with a grain of salt. And then go do your own research. See if it is true. Don’t believe them when they tell you that everything you learn through research is false.

Thank you for visiting benandsteve.com TruthEndures


© Benjamin H. Groff II — Truth Endures / benandsteve.com

From Hauling Oranges to Inspiring a Movement

2–3 minutes

The Brothers and the Orange Truck

Groff Media2025© BrotherTruckers

Eddie and Carl had always been close, but nothing tied them together like their truck. A massive eighteen-wheeler, shining chrome dulled by road dust, it was both their livelihood and their burden. They’d gone deep into debt to buy it. They hoped to build their hauling business around orange deliveries from the groves in California.

But the payments ate away at every mile they drove.

Even with steady work, the numbers never added up. So they tried to get clever. They began running side jobs—hauling crates of produce, lumber, even furniture—between their orange routes. One drove while the other slept. Their heads were propped against the hard cab window. They woke with stiff necks that seemed to worsen each week. 

“Just a few more years,” 

Carl would mutter. 

“We’ll get ahead.” 

Eddie always nodded, though neither believed it completely.

Then the crisis hit. On a rain-slicked highway outside Phoenix, a sudden shudder ran through the truck. Eddie, at the wheel, felt the steering go slack. He fought the wheel, but the trailer jackknifed, scattering oranges across three lanes of traffic. By some miracle, no one was killed—but the damage was catastrophic. Their load was ruined, the rig torn apart, and the trucking company that contracted them pulled their work instantly.

The brothers sat on the shoulder. They were soaked in the rain. They watched cars crunch over the fruit they had worked so hard to deliver. They thought it was the end.

But in the weeks that followed, something unexpected happened. Photos of the accident—highways littered with smashed oranges, drivers climbing out to help clean up—went viral. 

Reporters picked up the story of the brothers who worked around the clock. Their necks were stiff, and their wallets were thin. They were just trying to get ahead. 

Sympathy poured in. A crowdfunding campaign was launched. And soon, Eddie and Carl weren’t just hauling oranges anymore. They were speaking about small-town grit and about persistence. They talked about what it meant to keep pushing ahead when the load was too heavy.

The truck nearly broke them. The crisis almost ruined them. In losing everything, they discovered something bigger. They found a community that believed in them more than they had ever felt in themselves.


By Benjamin GroffMedia© | benandsteve.com | ©2025 

Speeding Into Mortality – A Story About One Land Speed Crew And It’s Driver’s Impermanence

2–3 minutes

A driver aimed to set a land speed record. He was going 283 mph during a racing event at Utah’s famed Bonneville Salt Flats. He died August 3rd, 2025, after losing control of his rocket-like vehicle called the Speed Demon, organizers said.  The team had got detoured due to traffic lanes being improved. They and others would arrive late to the event.

Driver Chris Raschke

Driver Chris Raschke lost control about two and a half miles into a run. He was treated by medical professionals at the scene, but died from his injuries. The Southern California Timing Association has organized the popular land-speed racing event. This event is known as “Speed Week” and has been organized since the late 1940s. 

For decades, the flat, glasslike white surface has drawn drivers from all over. They seek to set new land speed world records. Motorcycle and car fans come to watch. The salt flats are a remnant of a prehistoric lakebed. They are about 100 miles (160 kilometers) west of Salt Lake City. They have also been a backdrop for movies like “Independence Day” and “The World’s Fastest Indian.”

Read the full story here…

There is a question to be answered; why wasn’t there something soft for the man to land on? Case in point, a bouncy house, there is something soft. It would need to be ten or twenty fold. So, when his car popped off course, it would have bounced around the desert without killing anyone. Which is obvious to anyone looking at the desert.

For decades, people have used the flat, glasslike surface at Bonneville Salt Flats. It is located 100 miles (160 kilometers) west of Salt Lake City. They use it to set speed records, sometimes topping 400 mph (644 kph). Speed Week has long been a draw for motorcycle and car fans.

Raschke, 60, drove a streamliner. This long, narrow, aerodynamic car was made to run at high speeds and was known as the Speed Demon. He had worked in motor sports for more than four decades.

According to the Speed Demon racing team’s site, Raschke worked at the Ventura Raceway in the early 1980s. He raced 3-wheelers and cars in the mini stock division. Raschke learned to fabricate and keep race cars when working with an acclaimed engine builder. He later became a driver for the Speed Demon team. 

Keith Pedersen, the association’s president and Speed Week race director, said Raschke was a respected driver within the racing community. He also worked for a company that makes fasteners for race cars.

“He is one of the big ones. He had done all sorts of racing,” Pedersen said.

The Race Week event began on Saturday and runs through Friday. Are you in The Phoenix metro area and want to see vehicles passing the set speeds. All you have to do is drive on any of its freeways. And be safe!

To read the original report from visit here

Midnight Drives: A Journey of Freedom and Reflection

GROFF MEDIA 2024© TRUTH ENDURES IMDBPRO

Presented by benandsteve.com By: Benjamin Groff II©

1–2 minutes

The Open Road at Midnight

For Jake, the best time of his life wasn’t marked by grand achievements or milestones. It wasn’t a wedding, a promotion, or a once-in-a-lifetime trip. It was far more straightforward—something that came in the quiet hours when the rest of the world seemed to sleep.

He lived for those midnight drives. The highways stretched out before him like ribbons of endless possibility, empty and open beneath the glow of streetlights. There was something sacred in those moments. He would roll the windows down and let the wind rush in. It carried away the day’s weight. The music was always loud—classic rock, country, sometimes blues—whatever fit the night’s mood.

With no destination in mind, Jake would drive. Sometimes, it was the backroads, where the stars shone brighter than the city’s glow. Other times, it was the interstate. The hum of his tires and the engine rhythm became part of the melody.

Those drives were freedom and escape. There were also the rare moments when Jake’s thoughts never became tangled in the past or anxious for the future. He wasn’t Jake, the overworked employee, or the guy who never quite figured things out. He was just a man, a car, the night, and the music.

One night, he pulled onto a deserted stretch of highway. The wind whipped through his hair. Tom Petty’s Runnin’ Down a Dream poured from the speakers. He pressed the gas just a little harder. He felt the weightlessness of it all. He experienced a unique peace. No one was around to remind him of the world’s expectations.

He wished he had bottled that feeling—the weightlessness and possibility. The night seemed to whisper that everything would be okay, even if it wasn’t.

But maybe that was the beauty of it. It wasn’t meant to last forever—just long enough to remind Jake of what it felt like to be alive.